We read the labels, standards and studies.
You choose for your dog.
Dog food, chews, harnesses, GPS trackers — every product goes through a transparent 100-point algorithm. No sponsored placements. Ratings in paws 🐾; tasting and testing by Bekon, a miniature poodle.
What we rate
Dog food
Dry, wet, fresh, freeze-dried, raw — 10 formats, one algorithm. We compare on a dry-matter basis and by cost per 1,000 kcal.
Live rankings 🦴Treats & chews
From training treats to dental chews. Too-hard chews fracture teeth — we check with the thumbnail test.
First tests 🪮Grooming
Brushes, combs, shampoos, nails, teeth. Tested on Bekon — a poodle, i.e. the most demanding coat there is.
First tests 🦮Harnesses, leads & collars
Walking gear rated on biomechanics research, not marketing. Y-harnesses are not automatically better — we check the data.
First tests 🎾Toys
Dog toys have NO mandatory safety standards. So we check materials, hardness and durability ourselves.
First tests 📡Dog tech
GPS trackers, cameras, automatic feeders, fountains. All measurable: accuracy, battery, subscription costs.
Coming soon 🚗Travel & car
Car seats, belts and crates. The Center for Pet Safety has tested ~400 products — about a dozen hold its certificate. The rest is claims.
Coming soon 🛏️Home: beds & bowls
Beds, bowls (incl. slow feeders), crates, steps. Plus myth-busting: raised bowls do not protect against bloat (GDV).
Coming soon 🩺Health & prevention
Ticks, fleas, worming — educational guides to active substances only, vet-reviewed. We do not rank medicines.
Educational zone 🛡️Pet insurance
In the UK, 25% of dogs are insured. We compare what policies actually cover: exclusions, limits, waiting periods.
Educational zoneDog food ranking — top 3
01 The Farmer's Dog — Turkey RecipeSee review → 02 Orijen Original
See review → 03 Open Farm Homestead Turkey
See review →
How we rate
Two layers: paws 🐾 (1–5) describe product quality (4 pillars, 100 points); match is computed separately for your dog’s profile. Edibles are taste-tested by Bekon (bowls 🥣), non-edibles usage-tested (balls 🎾). In the Health zone we never rank medicines — we educate. Full methodology →